Meliá is The First Hotel Brand in Vietnam to Launch PlasticShreds
Hanoi, Vietnam, June 29, 2022 / TRAVELINDEX / As Meliá Hotels International works towards a plastic-free environment at its properties, the Spanish hotel group is making sure that what plastic it does use is having minimal impact on our planet. Meliá Hanoi and Meliá Ba Vi Mountain Retreat are the first hotels in Vietnam to launch PlasticShreds, an upcycle initiative that repurposes plastic already in circulation.
The initiative, organized by the global cleaning and hygiene products manufacturer Diversey, converts single-use plastic into plastic chips that are then combined with bitumen or asphalt for smoothing surfaces from roads to badminton courts.
“While plastic waste is a global problem, certain countries are experiencing the issue more than others,” said Ignacio Martin, Managing Director Southeast Asia at Meliá Hotels International. “Vietnam is one of the most stricken countries in the world – when it comes to plastic pollution – and we have to play our part to tackle the problem from all angles, by removing, reusing, and recycling.”
A core element of the PlasticShreds program is removing and replacing plastic as the first priority, which is in line with Meliá’s own sustainability mission. Meliá properties have been actively working to reduce single-use plastic since 2018 and have already banned certain products, such as single-use plastic straws, replacing them with more natural alternatives.
Since 2019, Meliá Ba Vi has been replacing plastic amenities with eco – friendly products. By the end of this year, the resort plans to completely eliminate single-use plastic packaging and carrier bags, and to continue phasing out plastic for glass water bottles. Meliá Hanoi will replace all plastic bottles with glass bottles by the end of this year.
While the final destinations of Meliá’s plastic chips are still to be determined, similar projects have been successful overseas in roads and pavements in India and Malaysia. According to Diversey a 20-meter long pavement construction could use as much as 172 liters of plastic chips – roughly the amount created by 8,200 500ml bottles. For the launch event at Meliá Hanoi the hotel collected 3,000 bottles that were then used to help educate interested guests and team members on how to use the PlasticShreds machine. Moving forward the machine will be moved between the Meliá properties, allowing them to shred plastic on-site.
Meliá has partnered with Diveresy on several sustainability projects, such as Linens For Life and Soap for Hope. Both initiatives involve transforming materials such as leftover soap and old linen, into new (sterilized) soap bars and products for people in need, such as all-purpose bags, sleeping bags and soft toys for children, and school uniforms.
About Meliá Hotels International
Founded in 1956 in Mallorca (Spain), Meliá Hotels International operates more than 380 hotels (portfolio and pipeline) throughout more than 40 countries, under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSiDE by Meliá, plus a wide portfolio of affiliated hotels under the “Affiliated by Meliá” seal. The Group is one of the leading companies in resort hotels worldwide, while also leveraging its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism has led the Group to become the most sustainable hotel company in Spain and Europe in 2020, according to the S&P Global Corporate Sustainability Assessment (CSA). It also has ranked seventh in the Wall Street Journal’s list of the 100 most sustainably managed companies in the world (and the leading travel company) and is the only Spanish travel company included in the list of “Europe’s Climate Leaders 2021” by Financial Times. Meliá Hotels International is also included in the IBEX 35 Spanish stock market index and it is the Spanish hotel leader in Corporate Reputation (Merco Ranking).
About Meliá Hotels & Resorts
Meliá Hotels & Resorts is the most well-known brand within Meliá Hotels International; it has more than 100 city and resort hotels in the main leisure and business destinations of Europe, Asia, Africa and America. Meliá Hotels & Resorts instinctively understands the guests’ needs and lifestyle expectations and caters to every aspect of guests’ wellbeing. It offers exemplary meetings and events facilities in all key business cities and exotic locations, serving the ever-expanding conference and incentive travel market.