TRAIL MIX: Trans Canada Trail partnership a ‘win-win’
Trans Canada Trail, steward of the world’s longest recreational trail network, and Destination Canada, have signed of a Memorandum of Understanding (MOU), marking the two organizations’ commitment to work together and share expertise that support the development of trail destinations across the country.
A first-of-its-kind national initiative, the MOU between the organizations is a first step in creating a long-term relationship focused on sharing resources, knowledge, and expertise, including identifying opportunities and maximizing connections with destinations and communities.
“Today’s partnership… is a win for Canadians and international visitors,” said Tourism Minister Randy Boissonnault at the signing ceremony in Vancouver’s Stanley Park. “As the home to the longest trail network in the world, Canada is uniquely positioned to meet the growing demand for outdoor experiences and sustainable tourism offerings. Our recreational trail network connects our communities together, fueling economic growth and promoting healthy lifestyles.”
Eleanor McMahon, President and CEO of the Trans Canada Trail, said “Our research tells us that trails are vital in supporting the well-being of Canadians, and that trails tourism is an underleveraged opportunity in Canada. We have a tremendous opportunity to activate Canada’s trail-based tourism economy, supporting job creation, economic development in local communities and regenerative tourism.”
“Trails that engage travellers across the country – from city seawalls to spectacular wilderness – are a critical component of our visitor economy, added Destination Canada CEO Marsha Walden. “Not only do they connect people from coast to coast to coast, they support the sustainable development of communities, generate fulfilling jobs, protect our natural assets, and strengthen our understanding of Canada… I’m confident, together, we can help bolster Canada’s global tourism competitiveness, while generating wealth and wellbeing for our communities and enriching the lives of our guests.”
Trans Canada Trail initiated Canada’s first-ever National Trail Tourism Strategy in 2020 for the benefit of all trails and the communities they connect across the country.
Facts and Figures
• The Trans Canada Trail spans over 28,000 km across land and water, across every province and territory and connects 15,000 communities
• 80% of Canadians live within 30 minutes of a Trail section.
• Since the onset of COVID, trail use increased by close to 50%
• 95% of Canadians say their increased use boosts their mental and physical health
• 99% of Canadians intend to keep using trails in their communities, and beyond, post-pandemic
First published at Travel Industry Today