Hamburg Recognised as Germany’s Strongest City Brand
The city of Hamburg has been named as Germany’s strongest city brand. “Stadtmarken-Monitor 2020” by branding agency Brandmeyer agency surveyed the image of the 50 largest German cities and found that all age groups perceived Hamburg as the strongest city brand.
The national survey of 10,000 people also found that Germany’s second largest city tops the charts for uniqueness, future development and standard of living. Hamburg claimed the top spot, followed by Munich and Freiburg, in a number of categories: attractiveness, future development, city break destination, likeability, uniqueness and standard of living.
Alongside brand strength, the Stadtmarken Monitor also measured how cities are perceived in terms of security, mobility and digitalisation, with Hamburg ranking first to third across these categories.
Florian Gerdes, Marketing Manager Conventions from the Hamburg Convention Bureau, explains:
“We’re delighted to be recognised as Germany’s strongest city brand, an accolade that’s all the more powerful against the backdrop of the current crisis. Destinations are an essential partner to help and support the business events sector on the road to recovery. A strong city brand underpins Hamburg’s existing support offering for event planners – notably our connections to local businesses, the community and extensive city knowledge.”
Hamburg Convention Bureau is showcasing the city, its meeting and event facilities and innovative economic clusters at IBTM World Virtual, taking place 8 – 10 December.