Host Cities Make Africa’s Travel and Tourism Summit a Truly African Spectacle
Centred on the theme of Re-awakening Africa, the Summit calls on all tourism players throughout the continent and all our global tourism friends and partners to reflect, reimagine and reignite the sector in a world still ravaged by COVID-19.
The pandemic might have dented the sector in the last 19 months, but it presents tourism with an opportunity to create something new. In the case of the Summit, South African Tourism has organised a hybrid event, meaning it is held both physically and virtually and can be accessed from anywhere in the world.
The Summit includes an eclectic mix of topics that ranges from how to ease travel across borders on the continent to packaging African travel in a post-COVID world, all with the overarching message that Africa is open for business.
Chief Convention Bureau Officer at South African Tourism, Ms Amanda Kotze-Nhlapo, says the Summit presents Africa with the opportunity to create a platform that will demonstrate the continent’s tenacity in rebuilding the tourism sector through knowledge and partnerships. “We must remember that African tourism belongs to all 54 nations on the continent. It means tourism stakeholders from each of those countries can come together to find ways of making travel to our continent easier and more inviting to global tourists.”
Africa’s tourism industry faces numerous challenges in its bid to rebuild. The United Nation’s World Tourism Organization (UNWTO) says the tourism industry is unlikely to return to pre-COVID levels until 2023 or later. Additionally, the World Travel and Tourism Council reported that Africa’s tourism sector experienced an exponential decrease of US$83-billion (R1.2-trillion) and a loss of 7.2-million jobs in 2020.
Despite these setbacks, Kotze-Nhlapo remains upbeat about the sector’s future. “Governments across Africa, as well as the African Union, are ensuring a steady rollout of COVID-19 vaccinations. In South Africa, government is implementing the Tourism Sector Recovery Plan that seeks to restore the tourism economy and recover lost jobs. These are signs that Africa is gearing up for tourism. The Summit will go a long way in showcasing to the world Africa’s readiness to welcome tourists within the continent and abroad.”
Design your own Summit
A novel feature of this hybrid Summit is that you can personalise the sessions you wish to attend in any of the three host cities. Delegates outside of Africa can design their schedules according to their time zone so that they can also be a part of the Summit and benefit from all it has to offer.
Delegates can choose to attend the Summit physically or virtually. However, physical attendance is limited and not guaranteed. All venues will adhere to strict COVID-19 health and safety protocols.
You can select sessions using the Business Matchmaking tool. It will also match you with the right delegates for one-on-one sessions based on the information you have provided in your profile, thus creating a great opportunity to connect and share knowledge with fellow industry stakeholders.
Register now for Africa’s Travel and Tourism Summit and be a part of a new, reawakened Africa.
About South African Tourism
South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Acting Chief Executive Officer Ms Sthembiso Dlamini.
First published at TravelCommunication.net