Global Travel and Lifestyle News Network


Visit Lauderdale’s Lauderdale Loyalist training and sales experience for travel advisors has gone mobile. Created with the support of TravPRO Mobile, the mlearning app “changes the game for agents,” supporting their destination learning requirements and serving as an ongoing sales enhancement resource.

The user journey begins with a series of interactive learning modules including an introduction to Greater Fort Lauderdale and its beaches and communities. Advisors are then introduced to central themes including nature, arts and culture, LGBT+ and the destination-wide spirit of inclusivity and acceptance due to the area’s highly diverse residents. Once the learning modules are completed, advisors progress to the Retain section, where content remains available to access at any time.

“The Lauderdale Loyalist platform provides state-of-the-art education and sales tools to help agents provide expert advice, start more conversations and book more travel,” says Tracy Vaughan, Sr. VP, Global Trade for Visit Lauderdale. “Visit Lauderdale is committed to providing resources to help our valued travel advisors do their jobs and in our search for a new learning tool, we were impressed with TravPRO’s Promote and Sell sections that help advisors throughout the planning and booking process.”

Already available online, Lauderdale Loyalist provides an interactive, multi-modal experience to maximize engagement. There are videos, images, promotional callouts, insider sales tips and engaging questions about the wide range of lodging and experience choices throughout the Greater Fort Lauderdale region.

The platform guides advisors with assets that are educational and easily shareable or downloadable with just one tap. There is also a destination directory with over 500 suppliers to help Lauderdale Loyalists find and book the right supplier through its searchable feature and filtering options.Also available in Spanish, the program will expand with additional languages next year.

Travel advisors can register and begin the web-based program at or download the mobile apps from their App Store or Play Store.

Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Fla.

First published at Travel Industry Today

You might also like