THE GREAT REBALANCING: Travel overcomes ‘bumps’ on way to recovery
After a turbulent two years, new research from the Mastercard Economic Institute has revealed global leisure and business flight bookings have surpassed pre-pandemic levels, while spending on cruise lines, buses, and trains have also seen sharp improvements this year as COVID restrictions loosen. At the same time, the US, UK, Switzerland, Spain, and Netherlands top the list of most visited destinations, while Canada placed 10th.
The Travel 2022: Trends and Transitions report delivers critical insights across 37 markets about the global state of travel in a post-vaccine and less restricted chapter of the pandemic era.
Importantly, according to the Mastercard Economics Institute analysis, if flight booking trends continue at the current pace, an estimated 1.5 billion more passengers globally will fly in 2022 compared to last year.
Drawing on a unique analysis of publicly available travel data, as well as aggregated and anonymized sales activity in the Mastercard network, the report dives into key elements of the traveller journey.
Key findings through April 2022 include:
• Leisure and business flights surpass pre-pandemic levels: Travel recovery has been a largely consumer story for much of the pandemic. By the end of April, global leisure flight bookings surpassed 2019 levels by 25%; short- and medium-haul leisure flight bookings were up 25% and 27%, respectively. Global business flight bookings exceeded pre-pandemic levels for the first time in March, with long-haul specifically growing double-digits in April. The return to office was an important driver.
• Hard-hit transportation industries see spending rebound: Recent spending levels point to greater comfort with group travel. Global spending on cruises gained 62 percentage points from January to the end of April, though remains below 2019 levels. Buses are back at pre-pandemic levels, while passenger rail spend remains 7% below. Meanwhile, car road trips maintain their appeal, with spending on tolls and auto rentals up nearly 19% and 12%, respectively.
• Loosening of restrictions recalibrates tourism map for 2022: Not surprisingly, the ability and convenience of travel has been a driving factor in booking destinations, though 2022 has provided a clean slate with restrictions loosened in much of the world, aside from parts of Asia-Pacific. The result is that the US, UK, Switzerland, Spain, and The Netherlands are now the top destinations for tourists globally.
For North American travellers specifically, Canada is the second top travel destination, behind Mexico and ahead of the US (U.K. takes the fourth spot, and the Dominican Republic closes out the top 5).• Destinations are evolving: People have started booking travel farther from home. Long-haul leisure travel shot up to just -7% below pre-pandemic levels by the end of April.2
• Travel spending shifts back to experiences over things: For the better part of a year, international tourists spent more on experiences instead of souvenirs when in destination. Experiential spending is now 34% above 2019 levels; the areas seeing the largest spending increases are bars and nightclubs (72%) and amusement parks, museums, concerts, and other recreational activities (35%). International tourist spending on experiences in destination grew 60% in Singapore and roughly 23% in the US in the UK, spending growth each month in 2022 more than doubled compared to 2019 levels, currently 140% for April.
“Like any flight, the travel recovery has faced both headwinds and tailwinds. As the ‘Great Rebalancing’ takes place around the world, this mobility is critical to a return to pre-pandemic life,” said Bricklin Dwyer, Mastercard chief economist and head of the Mastercard Economics Institute. “The resilience of the consumer to return to ‘normal’ and make up for lost time gives us optimism that the recovery will continue directionally, even if there are bumps along the way.”
First published at Travel Industry Today