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‘SIGH OF RELIEF’: Travel and Tourism will lead Canada’s recovery

The World Travel & Tourism Council’s latest Economic Impact Report (EIR) says Canada’s Travel & Tourism sector will catapult the nation’s economic recovery with its GDP contribution set to reach pre-pandemic levels next year.

“After the agony suffered by Canada’s Travel & Tourism, businesses across the country can finally breathe a sigh of relief as the sector begins to recover from the ravages of the pandemic,” said WTTC President & CEO Julia Simpson.

She added, “Following two years of severe and highly disruptive travel restrictions, which decimated the sector, the outlook for the future is much brighter for both jobs and the economy.”

The forecast from the WTTC shows the sector’s contribution to Canada’s GDP could reach $157 billion next year, just 0.8% below 2019 levels. (Ed. Note: All figures in Canadian dollars)

Looking to this year, the report shows the sector’s contribution to GDP is expected to grow 25.4% to $138 billion, amounting to 5.3% of the total economic GDP.

However, employment levels in the sector are set to grow at a slower rate, only 3% this year, reaching just over 1.5 million jobs.

Over the next decade, Travel & Tourism’s GDP is expected to grow at an average of 4.4% annually, more than twice the 1.9% growth rate of the country’s overall economy, to reach nearly $213 billion – 6.8% of the total economy.

The forecast also reveals the sector is expected to create more than half a million jobs over the next decade, averaging more than 50,000 new jobs every year.

Before the pandemic, Canada’s Travel & Tourism sector’s contribution to GDP was 6.3% ($158.1 billion) in 2019, falling to just 3.7% ($88.8 billion) in 2020, which represented a shocking 43.8% loss.

The sector also supported almost 1.7 million jobs in 2019, falling to just below 1.4 million in 2020, when the pandemic devastated the sector.

Following the significant decline in 2020, the global tourism body’s latest EIR report reveals that 2021 saw the beginning of the recovery for Canada’s Travel & Tourism sector.

Last year, its contribution to GDP climbed 24.4% year on year, to reach $110.4 billion.

The sector also saw a recovery of more than 116,000 Travel & Tourism jobs, representing a positive rise of 8.4% to nearly 1.5 million.

The sector’s contribution to the economy and employment could have been higher if it weren’t for the impact of the Omicron variant, which led to the recovery faltering around the world, with many countries reinstating severe travel restrictions

 

 

 

First published at Travel Industry Today

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