GETTING TOGETHER: Airbnb and the CTO form partnership to promote tourism in the Caribbean
Airbnb has partnered with the Caribbean Tourism Organization (CTO) to promote its member countries across Airbnb’s vast global community. The collaboration is designed to amplify the Caribbean’s recovery from the impacts of the Covid-19 pandemic by promoting safe, responsible travel to the region.
As part of this partnership, Airbnb is launching a marketing campaign that includes the rollout of a series of email newsletters and a landing page highlighting the CTO’s member countries and their respective protocols for safe travel during this time. Airbnb has also pledged to share data with the CTO, including travel trends, to facilitate informed marketing decisions during this recovery period.
The promotional landing page for this partnership will be unique to others worldwide. It will integrate 18 countries from the English, French and Dutch Caribbean, promote homes in each destination, and links to each country’s website.
“With the Caribbean continuing to re-open, we’re helping to usher in the safe return of travel to this wonderful region by shining a light on the many places to see and things to do,” said Carlos Munoz, Airbnb Policy Manager for Central America and the Caribbean. “We’re also excited to promote the important economic impact driven by hosting on Airbnb.”
This partnership is one of the many initiatives in the CTO’s ongoing programme to help its members rebuild tourism in their destinations.
“The partnership with Airbnb will help us to promote the region responsibly by providing our members with a platform to showcase their destinations while at the same time highlighting the health safety measures that each has implemented to ensure that visitors can enjoy a safe Caribbean experience during this time,” said Neil Walters, Acting Secretary-General of the CTO.
First published at Travel Industry Today