World Tourism Association for Culture and Heritage Appoints Nigel Fell as Chief Commercial Officer
Fell, a UK national, is a multi award-winning destination and business development strategist at c-suite level for some of Europe’s largest and best-known travel organisations, including tour operators and not-for-profit associations.
Over the last 20 years Fell has worked with governments, tourist boards and major tour operators to develop, implement and manage tourism strategies. In addition, Fell is a qualified trainer and has worked to upskill and mentor business owners around the world.
WTACH CEO Chris Flynn said: “Nigel has created strategies for some of the most admired destinations and tourism brands in the world. He will now help WTACH find appropriate commercial partners who want to help cultural and heritage attractions around the world benefit from tourism in a more responsible and mutually beneficial way.”
Flynn said that WTACH will make more high profile additions to its Board over the next few weeks. “As the tourism industry looks to the end of Covid, WTACH will work hard with partners to encourage best practice at heritage attractions, especially in developing economies.”
About World Tourism Association for Culture and Heritage
WTACH seeks to establish clear goals, objectives and strategies for the protection of cultural heritage through responsible and sustainable tourism practices. Working in collaboration with public, private and specialist academic sector organisations, WTACH determines best practice ethical principles and standards in line with the most robust global research available. WTACH was established in 2018 by Chris Flynn, formerly Director – Pacific at the Pacific Asia Travel Association. WTACH is based in New South Wales, Australia.