Former Top Executive Pawasut Sujaritwattana Launches Prenora, Setting New Standards in Ethical Jewelry

Bangkok, Thailand, October 21, 2026 / TRAVELINDEX / Khun Pawasut (Khun Pierce) a highly respected former Chief Operating Officer, Chief Risk Officer, and Chief Technology Officer at one of Thailand’s leading financial security firms, has announced a bold career transition with the launch of his new jewelry company, Prenora. Driven by a lifelong passion for gems and jewelry, Khun Pierce is bringing his extensive executive experience in corporate security, precision, and trust to the world of fine gemology.

Prenora enters the market with a dual focus: offering beautifully crafted, affordable jewelry designed for everyday elegance, alongside an exclusive portfolio of extraordinary, collector-quality pieces. Bridging the gap between accessible luxury and high-end collecting, Prenora is built on a foundation of uncompromising ethical transparency and corporate responsibility.

Drawing from his background in financial security—where trust and accuracy are paramount—Mr. Pawasut believes that absolute assurance is the cornerstone of the jeweler-client relationship. To guarantee this, Prenora exclusively relies on well-accepted gemological laboratory reports.

“In both finance and fine jewelry, trust is the ultimate currency,” says Khun Pierce, Founder of Prenora. “While this is a significant pivot in my career, the core principles remain the same. I am committed to establishing Prenora as a jeweler that operates at the highest possible standard of business, ensuring our clients receive exactly what is promised, with total peace of mind.”

Mr. Pawasut emphasizes that true value is authenticated through high-standard laboratories that utilize comprehensive databases, advanced analytical instruments, and expert gemological teams featuring FGA-certified (Fellow of the Gemmological Association) professionals. By integrating these rigorous scientific standards into his business model, Prenora ensures that every gemstone and piece of jewelry is meticulously verified, bringing tangible, undeniable value to his clients.

Beyond the transaction, Prenora is deeply committed to long-lasting value recognition. Khun Pierce is dedicated to building and maintaining enduring relationships with clients, stakeholders, and the broader community, ensuring that the reputation of Prenora is synonymous with integrity, exceptional quality, and ethical sourcing.

With this launch, Khun Pierce merges his operational brilliance with his passion for gemology, positioning Prenora to become a trusted and innovative name in the international jewelry market.

About Prenora:
Founded by former financial security executive Pawasut Sujaritwattana, Prenora Group is a forward-thinking jewelry company based in Thailand. The brand specializes in both affordable, everyday fine jewelry and rare, collector-grade gemstones. Prenora is dedicated to ethical transparency, long-term value, and providing clients with absolute certainty through rigorous, internationally recognized gemological laboratory certifications.

Prenora Group Co., Ltd.
Gems Tower, 1249 Chareonkrung Road, Suriya Wong, Bang Rak, Bangkok 10500