Riviera Casino Improves Online Experience with Evision
Las Vegas (USA) – 25 April 2012 – The iconic Riviera Hotel & Casino in Las Vegas has partnered with Evision Worldwide to revamp its online presence and create internal processes to improve interaction with their customers.
In less than six months since bringing in Evision Worldwide:
Riviera Hotel & Casino digital traffic has risen nearly 60 percent
Hotel page views have seen a double-digit percentage increase
Website bounce rates have fallen by two-thirds
Google® keywords applicable to Riviera have doubled
“The partnership with Evision comes at a time when we are working on more efficient ways to reach our guests and we have seen a significant increase in online traffic in just a short time,” says Tony Bender, vice president of marketing and advertising at Riviera Hotel & Casino.
The Riviera partnered with Evision Worldwide in August 2011. Since then, the Online Revenue Optimization company has taken over the hotel’s PPC management in Google Search, Display and Bing. Evision has also updated and syndicated the hotel’s email management, capitalizing on an opportunity to reach the hotel’s customers and create brand loyalty.
“We look forward to continuing to deliver online marketing services that showcase the Riviera’s already legendary presence, and to raising the bar for future online optimization,” says Melanie Korn, Evision Worldwide’s Managing Director.
About Evision Worldwide
Evision Worldwide is a leading provider of Online Revenue Optimization for hotels, resorts and the travel sector. Through core services including web design, search engine marketing, and online distribution strategy, we upgrade traditional hotel marketing into a suite of services centered on total online revenue optimization. As a result, our unique, integrated strategies enable our clients to produce more value with the assets they already possess and to create new revenue streams where none existed.
About The Riviera Hotel & Casino
Celebrating more than 55 years of non-stop entertainment, the newly renovated Riviera Hotel & Casino is one of the iconic gaming and hotel destinations in Las Vegas. Located on the north end of the Las Vegas Strip, the Riviera brings a rich tradition of quality, service and hospitality excellence. The Riviera features more than 2,000 rooms and suites as well as 160,000 square feet of meeting space. Headlining entertainment includes Confessions of a Rock Star, starring Pat DiNizio from The Smithereens, the legendary Crazy Girls and nightly performances inside the Riviera Comedy Club. The Royale Pavilion hosts some of the top names in music and entertainment. R Steak & Seafood headlines wonderful dining options, providing “affordable elegance” in a modern setting.
With more than 100,000 square feet of casino space, the Riviera offers convenient gaming options for locals and visitors alike. Table game features include 10x odds on Craps, Single-0 Roulette and 3/2 Single Deck Blackjack, the only casino on the Las Vegas Strip where those odds are available. The Riviera has an expansive Asian Table Gaming area, poker area and more than 900 slot machines. Lucky’s Race & Sports Book offers 37 high-definition televisions, individual carrels for horseplayers and the only walk-up wagering window in Las Vegas’ main corridor.
Director of Marketing Communications
First published at TravelCommunication.net