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The Gallery Helps Improve the Lives of Thai Communities

The Gallery Helps Improve the Lives of Thai Communities - TRAVELINDEXChiang Mai, Thailand, January 24, 2024 / TRAVELINDEX / Meliá Chiang Mai has unveiled a social enterprise that promotes talented Thai designers, artists and craftsmen to ultimately help communities in need and preserve Thai culture.

Underpinned by the concept of “Giving Art, Art of Giving”, The GALLERY, situated in the hotel’s lobby, sells an exquisite array of accessories such as handbags, wallets, silks, children’s toys, and home décor items including ceramic bowls and cups made by Thai designers and artists.

All profits from the sale of the handmade items contribute to further artistic endeavors in disadvantaged communities and help preserve and promote local culture, particularly the skills indigenous to over 40 communities across Thailand. The communities surround properties owned by Thailand’s leading integrated lifestyle real estate group Asset World Corp Public Company Limited (AWC), which established The GALLERY.

Some of the items on offer are accompanied by a “Meet the artist” story behind the piece. A handbag with a striking floral pattern, for example, includes young female artist Fhasai’s story: “Fhasai was born with Autism Spectrum Disorder and she finds peace and joy in painting beautiful floral choreographies.” The GALLERY also includes other products crafted by local artists in Northern Thailand communities such as ‘GHOM LANNA’, a home decoration made from bamboo and inspired by traditional Lanna lanterns.

“Our team feels rewarded to do our bit to help increase much-needed opportunities among Thai artisans to showcase their artwork to a broader audience and promote arts and culture among our hotel’s guests,” said Meliá Chiang Mai’s general manager Marc Selinger.

Based on the mission of “Building A Better Future”, The GALLERY was established by Meliá Chiang Mai’s owner AWC to showcase Thai artisans’ work. AWC’s efforts are in line with the United Nations Sustainable Development Goal 8 to “promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all”.

In addition to Meliá Chiang Mai, AWC has rolled out The GALLERY at 17 more of its hotels including the new INNSiDE By Meliá Bangkok Sukhumvit, which debuted in July 2023 in Bangkok’s emerging On Nut neighbourhood.

Towering over Chiang Mai’s River Ping and bustling Night Bazaar in Thailand’s mountainous north, Meliá Chiang Mai is situated six kilometres from Chiang Mai International Airport on vibrant Charoen Prathet Road, close to a broad spectrum of tourist attractions, markets and Buddhist temples. With a design that pays tribute to Chiang Mai’s charming history and culture with a contemporary flair, the hotel comprises a striking 22-floor tower fronted by an adjoining seven-floor podium building. Its jewel in the crown is rooftop bar Mai The Sky Bar – the highest in the city – sitting majestically on the 22nd floor with a glass bridge commanding 360-degree views as far as the eye can see.

About Asset World Corp Public Company Limited
Asset World Corp Public Company Limited (AWC) is Thailand’s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces.  Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, AEC FOOD WHOLESALE PRATUNAM, and Tawanna Bangkapi, and 2) Commercial buildings including the famous ‘The Empire’ and Athenee Tower located in Bangkok’s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the ReConcept, The GALLERY and other projects.

About Meliá Hotels & Resorts
Meliá has 125 hotels in Europe (57), America (19), Cuba (15), Africa (5) and Asia (29). We are present in 31 countries and currently have 24 hotels under development in 10 countries. At Meliá Hotels & Resorts, we stand out for our unique Spanish style in the hospitality industry and for our warmth, closeness and passion for service. This means that we offer our guests a unique wellness experience. Our Spanish warmth and spontaneity are part of our Mediterranean roots and are always present in the Meliá experience. An experience that is enriched by providing thoughtful extra services. Paying attention to the smallest details and providing personalized experiences for each guest. We see wellness from an innovative perspective. It is not wellness applied only to nutrition or wellness services, it is 360º wellness. The wellness we want to convey is global. You can find it in all aspects of the brand from different perspectives: physical wellness, spiritual wellness, leisure wellness, social wellness, occupational wellness, environmental wellness, financial wellness and nutritional wellness.

About Meliá Hotels International
Founded in 1956 in Mallorca (Spain), Meliá Hotels International has a portfolio of more than 400 hotels (portfolio and pipeline), throughout more than 40 countries, and 10 brands: Gran Meliá Hotels & Resorts, The Meliá Collection, ME by Meliá, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Falcon’s Resorts by Meliá, Sol by Meliá and Affiliated by Meliá. The Group is one of the leading companies in resort hotels worldwide, while also leveraging its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism has led the Group to become the most sustainable hotel company worldwide, according to the last S&P Global Corporate Sustainability Assessment, and it is also a “Top Employer 2023” brand in Spain, Mexico, Dominican Republic, Italy and Germany. Meliá Hotels International is also included in the IBEX 35 Spanish stock market.

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