Meliá Finishes Rebranding of Twelve Vinpearl Hotels in Vietnam
Ho Chi Minh City, Vietnam, September 9, 2022 / TRAVELINDEX / Less than six months since the Spanish hotel group, Meliá Hotels International, announced its partnership with Vietnam’s largest domestic hotel owner, Vinpearl, the migration of properties is set to be completed this month.
Twelve former Vinpearl hotels and resorts spread across the country have now come into Meliá’s portfolio, rebranding as Meliá Vinpearl. The last property, Meliá Vinpearl Hai Phong Rivera, will make the transition by the end of September.
The Meliá Vinpearl properties are already undergoing changes when it comes to gastronomy, wellness and sustainability. Meliá is also bringing the Spanish warmth and hospitality, along with a deep passion for service that the brand is famous for, to each property.
“We want to create contemporary dining destinations where hotel chefs, mixologists and F&B associates are plugged into global and local consumer trends and are constantly innovating when it comes to taste, design and food culture,” said Steve Nunan, Senior Director of Business Development South East Asia for Meliá Hotels International. “Some of the best sky bars in the country will be at our urban Meliá Vinpearl hotels. We’ll draw on our successful concepts to create must-visit places with the best views and delicious tapas.”
In resort destinations like Meliá Vinpearl Cam Ranh Beach Resort, Meliá Vinpearl Cua Hoi Beach Resort, and Meliá Vinpearl Cua Hoi Beach Resort, concepts from existing Meliá properties will be introduced. An example of this is Merkado, a buffet restaurant, which combines authentic Mediterranean cuisine with a show cooking station.
Melia’s spa concept, YHI Spa, that is found in Meliá properties globally will be brought to all the Vinpearl hotels that already have an existing spa. More than just being a calming and relaxing oasis for spa guests, the spa will use natural, ecological products, as part of Meliá’s sustainability vision.
“Sustainable, traceable products, and a focus on local produce, as well as switching all the bed linen to organic bed linen are just some of the examples of what we’re doing when it comes to the environment,” added Nunan.
Meliá Vinpearl properties will also benefit from the hotel group’s strong distribution channels and international recognition. All properties can now be booked through Meliá’s corporate website. This month the company began the largest sales blitz they’ve undertaken in the country.
“Vietnam is an extremely important market for us and now that the transition is complete it’s time for us to reach a wider audience,” explained Nunan. “Not only do we have our whole expanded sales team throughout Vietnam working on a sales blitz in the first week of September, we have all our GSO’s around the world from America to Europe, taking action.”
Although the project of migrating the properties into Meliá followed a short timeline the transition went smoothly.
“Both parties have remained focused during this time with a shared goal and vision for the collaboration,” said Nunan. “We are already moving ahead with new and promising ideas that have come out of this alliance.”
The first hotel to come into the fold was Vinpearl Quang Binh, which took the new name Meliá Vinpearl Quang Binh in March 2022. Since then, ten other Vinpearl properties have made the transition. These include: Meliá Vinpearl Cam Ranh Beach Resort, Meliá Vinpearl Hue, Meliá Vinpearl Danang Riverfront, Meliá Vinpearl Nha Trang Empire, Meliá Vinpearl Ha Tinh, Meliá Vinpearl Cua Hoi Beach Resort, Meliá Vinpearl Tay Ninh, Meliá Vinpearl Phu Ly, Meliá Vinpearl Thanh Hoa, and Meliá Vinpearl Cua Sot Beach Resort.