GHM Plans a Chedi for the Red Sea at El Gouna
The new hotel — The Chedi El Gouna, Red Sea, Egypt — is to be developed on the foundation of an existing, 86-key charming beachfront property. It will be perfected by The Chedi’s signature Asian aesthetics of timeless design.
The Chedi El Gouna marks the third collaboration between the Singapore-based hotel group, GHM, and Switzerland-based Orascom Hotels Management.
The two groups came together on an initial effort that resulted in The Chedi Andermatt, which in five years has established itself as one of Switzerland’s most sophisticated resort experiences.
Orascom and GHM then teamed up to launch The Chedi Luštica Bay on the coast of Montenegro in 2016.
“When you’ve built the kind of momentum we have in Andermatt and Montenegro, it was only a matter of time before a third effort was going to have to come off the ground,” said GHM CEO Tommy Lai. “Given Orascom’s deep roots in Egypt and in El Gouna, a place on the Red Sea was all but inevitable.”
El Gouna is Orascom Development´s flagship town. Stretching over 10km of pristine shoreline on the beautiful Red Sea coast with a total land area of 36.9mn sqm, the town is home to some of the world’s most reputable brands in the tourism and leisure arena. The town boasts world-class infrastructure, premium services and is famed for its unique lifestyle and growing multinational community.
Its architecture pays homage to the aesthetics of the Nubian village and Egyptian countryside. Some 18 hotels, boasting from three to five stars, and two golf courses form the hospitality backbone of a destination otherwise known for its watersports, beaches and boating.
“We are excited about our partnership with GHM,” said Jens Freise, CCO of Orascom Hotels Management. “We are confident that The Chedi El Gouna will further enhance the town´s gorgeous spirit with its intuitive luxury experience.”
Established in 1992, GHM (General Hotel Management Ltd.) is known for conceptualising, developing and operating an exclusive group of hotels and resorts. With an intimate portfolio and more projects in the pipeline, GHM prides itself in providing guests with an unrivalled lifestyle experience.
Each GHM property is an original. A symbiotic relationship between the hotel and the local culture enables GHM to provide guests with a genuine, close-up experience of the best each destination has to offer. The signature GHM style melds contemporary interpretations of Asian designs and distinctive local touches to create inspired, memorable spaces.
GHM’s portfolio includes:
– The Chedi Al Bait, Sharjah, UAE
– The Chedi Muscat, Oman
– The Chedi Andermatt, Switzerland
– The Chedi Hotel & Residences Luštica Bay, Montenegro
GHM properties currently under development:
– The Chedi Kudavillingili, Maldives
– The Chedi Khorfakkan, Sharjah, UAE
– The Chedi Mumbai, India
– The Chedi Zhudong, Hsinchu, Taiwan
– The Chedi Club Zhudong, Hsinchu, Taiwan
– The Chedi Residences Zhudong, Hsinchu, Taiwan
– The Chedi Katara Hotel & Resort, Doha
– The Chedi Aquarius Koh Chang, Thailand
– The Chedi El Gouna, Red Sea, Egypt