Courtyard by Marriott Signals Brand Evolution to Reinvigorate Its North American Portfolio
Courtyard by Marriott, the trailblazing brand with the largest global footprint of hotels within Marriott Bonvoy’s portfolio of 30 extraordinary brands, announces its modern design evolution and robust renovation strategy for North America. More than 375 of the brand’s earliest generation hotels throughout the U.S. and Canada are expected to be modernized with exterior renovations by 2024, including prominent displays of the refreshed Courtyard logo. Many hotels are also expected to be complemented by new interior design in their public spaces and guest rooms. With its extensive property renovations, Courtyard continues to elevate its holistic guest experience from arrival to departure.
“Over 38 years ago, Courtyard was the first hotel brand specifically for business travelers. Our new design strategy builds on that Courtyard legacy in ways that are perfectly suited for both leisure and business travelers,” said Diane Mayer, Vice President and Global Brand Leader, Classic Select Brands. “As the pioneer amongst select service brands, Courtyard continues to adapt to the changing ways that guests live, work, and play through thoughtful innovation to provide the best possible guest experience.”
To underscore the brand’s commitment to providing an elevated guest experience, Courtyard is expanding renovations to include exterior façade and landscaping updates to the earliest generation hotels. Aimed at enhancing its North American portfolio, these updates will help shape the modern hotel experience from arrival to check-out, coupled with innovations taking place within the hotel.
The new façade is inspired by an elegant and minimal aesthetic to include a redesigned porte-cochere, reframed and repainted exterior surfaces, ambient lighting, new signage, and fresh landscaping. It features wood tones with gray hues to reflect the smart casual style of Courtyard’s next-gen traveler. Landscape planting will accentuate the architectural elements of the hotel while creating an open, unobstructed view.
A New Era of Courtyard
In addition to the renovations, Courtyard has introduced its newest generational prototype featuring a sleek exterior and sophisticated, yet comfortable interior design that will also be adopted by earlier generation hotels. From day to night, hotel public spaces including a modernized lobby, versatile meeting spaces, and enhanced fitness centers that are adaptable and welcoming.
As travelers arrive, they are graciously welcomed into an urban-inspired lobby with individual check-in desks accented by warm, wooden textures and modern light fixtures. At the center focal point of the lobby is the The Bistro Bar: a casual bar and dining destination featuring a Classic American menu with a contemporary twist. The recently revamped Bistro menu has a selection of classic-inspired breakfast and evening items including a full bar with a wide selection of beer, premium wine and specialty cocktails, from a Black Cherry Old Fashioned to a signature margarita, at participating hotels.
The open environment lobby also provides ample space for guests beyond their rooms with a large communal table for casual conversation and interaction. Courtyard’s signature media pods, each with their own TV screens and a residential sectional sofa, offer semi-private workspaces that Courtyard guests have come to love, inspiring productivity while working remotely.
In the back of the lobby, increased lounge seating is anchored by large windows, giving way to expansive views of the outdoor courtyard complete with firepits and relaxed outdoor seating. Guests can stay nourished all day with Courtyard’s CRATE market featuring a broad selection of premium snacks, Bistro-to-Go sandwiches and salads, and essential retail items.
Courtyard’s expanded fitness centers with dedicated weightlifting and stretching areas, as well as the latest state-of-the-art exercise equipment, are designed to empower the active lifestyle of today’s guests. Open 24/7, the redesigned fitness centers will also include a dedicated hydration station for guests to rest and refuel.
Courtyard’s newly designed guest rooms feature solid colors with a warm and neutral palette, adding calm and sophistication to any stay, and subtle accents that add just a pop of color. Upon entry, guests can settle comfortably into a modern platform bed anchored by a plush upholstered headboard, illuminated by calming cove lighting that can easily be dimmed in-bed. A specially designed sleeper sofa with an accompanying ottoman provides a cozy corner to lounge or work and can fold out into a full-sized bed for extra space. Courtyard’s upscale guest room also features a smartly designed valet station with a refrigerator and coffeemaker, plus a 55-inch TV that can be pulled out and swiveled for optimal viewing from either the bed or sofa.
At participating hotels, guest rooms will be equipped with electronic locks that allow guests to enter their rooms via a digital room key. This feature is available on the Marriott Bonvoy Mobile App, which gives guests access to an abundance of interactive technology features including mobile check-in and the ability to send requests for services and amenities.
Since its trailblazing inception, Courtyard has become the hotel brand of choice for savvy business and leisure travelers, no matter the purpose of their trip. From West Palm Beach to San Francisco, more than 375 hotels are expected to experience an exterior renovation by 2024, including more than 60 properties that have already been completed. With an eye toward the future, travelers can experience the newest Courtyard hotels, both new and renovated, including: Courtyard Jacksonville Butler Boulevard, Courtyard Atlanta Perimeter Center, Courtyard San Diego Miramar, Courtyard Raleigh/Cary Crossroads, and Courtyard Memphis East/Galleria.
Note on Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of United States federal securities laws, including statements related to expected renovations and renovation completion timelines, expected hotel openings, and similar statements concerning anticipated future events and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including those we identify below and other risk factors that we identify in our U.S. Securities and Exchange Commission filings, including our most recent Quarterly Report on Form 10-Q or Annual Report on Form 10-K. Risks that could affect forward-looking statements in this press release include the duration and scope of COVID-19, including the availability and distribution of effective vaccines or treatments; the pandemic’s short and longer-term impact on the demand for travel, transient and group business, and levels of consumer confidence; actions governments, businesses and individuals have taken or may take in response to the pandemic, including limiting, banning, or cautioning against travel and/or in-person gatherings or imposing occupancy or other restrictions on lodging or other facilities; the impact of the pandemic and actions taken in response to the pandemic on global and regional economies, travel, and economic activity, including the duration and magnitude of the pandemic’s impact on unemployment rates and consumer discretionary spending; the ability of our owners and franchisees to successfully navigate the impacts of COVID-19; the pace of recovery when the pandemic subsides and any dislocations in recovery as a result of resurgences of the pandemic; general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the effects of steps we and our property owners and franchisees have taken and may continue to take to reduce operating costs and/or enhance certain health and cleanliness protocols at our hotels; the impacts of our employee furloughs and reduced work week schedules, our voluntary transition program and our other restructuring activities; competitive conditions in the lodging industry and in the labor market; relationships with customers and property owners; and the availability of capital to finance hotel growth and refurbishment. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of the date of this press release and undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
About Courtyard by Marriott®
Courtyard by Marriott is the hotel brand of choice for trailblazing guests who are inspired by a passion to do great things. With more than 1,200 locations in 60 countries and territories, Courtyard is passionate about empowering its guests and serving the needs of travelers everywhere, no matter the purpose of their trip. Its thoughtfully designed guestrooms provide an elevated experience to relax and recharge, complete with plush bedding and flexible workspaces. Guests are able to work, eat well, connect, and be at their best to keep moving forward to succeed. Courtyard is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.com. For more information or reservations, visit courtyard.marriott.com, become a fan on Facebook or follow @CourtyardHotels on Twitter.
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