Chiang Mai Marriott Hotel Redefines Events With The Launch Of “Plaii” Thailand’s First 360° LED Ballroom

Chiang Mai, Thailand, November 13, 2025 / TRAVELINDEX / Chiang Mai Marriott Hotel, a five star property owned by Asset World Corporation (AWC) and operated under the Marriott Hotels brand, proudly announces the grand opening of Plaii Ballroom and the Plaii Hybrid Meetings & Entertainment Complex. This landmark development elevates the hotel into Northern Thailand’s most advanced integrated MICE and lifestyle destination. The launch reinforces Chiang Mai’s position as a rising regional hub for business events and experiential travel, in line with Thailand’s growing influence within Asia’s MICE landscape.

The name ‘Plaii’ is inspired by the elegance and cultural significance of the Thai Royal elephant, a symbol of dignity, strength, and noble presence deeply rooted in Northern Thai heritage. Plaii Complex is a three-storey integrated event and lifestyle destination, anchored by the Plaii Ballroom and supported by 11 fully equipped meeting rooms, executive breakout suites, and a naturally illuminated Mingle Space for networking. The complex further incorporates The Wang Bar, Chiang Mai’s first private golf simulator rooms, private karaoke lounges, and The Plaii Eatery Café & Bar, creating a cohesive environment where business, entertainment, and social connection converge.

At its core, the Plaii Ballroom stands as an architectural and technological statement. As Thailand’s first 360-degree immersive LED ballroom, it features an 84-meter wraparound LED display, 6.24-meter screen height, and 400 square meters of pillarless space for purpose-built for international product launches, global conferences, creative showcases, luxury celebrations, and weddings.

With the debut of the Plaii Complex, Chiang Mai Marriott Hotel now offers a total of 22 meeting rooms and over 2,800 square meters of flexible event space, positioning the property as a regional hub for large-scale events and hybrid conferences. The launch of Plaii has also generated strong interest from both domestic and regional markets, particularly South Korea, Taiwan, and Greater China, underscoring Chiang Mai’s growing appeal as a global event destination.

“Plaii represents a transformational moment for Chiang Mai and for Marriott’s presence in Northern Thailand,” said Mr. Rajat Chatterjee, General Manager of Chiang Mai Marriott Hotel. “Our vision is to establish Chiang Mai as a globally recognized MICE and lifestyle destination where advanced event technology, business creativity, and cultural heritage converge. The recent recognition of Chiang Mai Marriott Hotel as MICE Hotel of the Year 2025 at the TDM Travel Trade Excellence Awards Thailand further affirms our commitment to excellence. With Plaii, we are able to deliver immersive, meaningful, and high-impact experiences that speak to the evolving expectations of event organizers and global travelers.”

Thailand’s MICE industry continues to expand, supported by the Thailand Convention and Exhibition Bureau (TCEB) and rising demand for high-value corporate and experiential travel. Chiang Mai, recognized as one of Thailand’s Top 5 MICE Cities, continues to benefit from increasing interest among international corporate groups and government delegations, supported by strong infrastructure, cultural depth, and world-class hospitality experiences.

Chiang Mai Marriott Hotel offers a complete destination experience where business, leisure, and local culture come together seamlessly. The hotel features 383 contemporary rooms and suites from Deluxe Rooms to the Royal Suite, each designed with a sense of calm and comfort, and framed by panoramic views of Doi Suthep and Chiang Mai’s urban landscape, offering guests a refined retreat in the heart of the city.

The hotel’s dining collection reflects Chiang Mai’s diverse cultural influences and emphasis on quality ingredients. Favola, the MICHELIN Guide–recognized Italian restaurant, showcases regional Italian flavors crafted with hand-selected imported produce and freshly sourced local ingredients. Han The Chinese Cuisine celebrates the shared culinary heritage of Thai and Chinese families through heirloom recipes and refined cooking traditions, while The Ping Cuisine & Bar offers all-day dining rooted in Chiang Mai’s seasonal agricultural richness. Ping’s Bar provides a relaxed social lounge for crafted cocktails and conversation, and Pool House invites guests to unwind beside the infinity-edge pool with botanical-inspired beverages and light, refreshing dishes.

Guests staying in Club rooms and above categories are welcomed into the M Club, an elevated private lounge providing personalized service, refined culinary offerings throughout the day, and exclusive spaces for quiet work or relaxed meetings, all framed by sweeping views of the mountains and city. For wellness and recreation, the hotel offers a state-of-the art 24-hour Fitness Center with floor-to-ceiling mountain views, a nature-inspired Chang Kid’s Room for young travelers, and a fourth-floor tropical infinity pool with dedicated zones for both serene relaxation and family enjoyment.