Accor Hotels Expands Luxury Footprint in Africa with Fairmont Djibouti
Located in Djibouti City, the capital of Djibouti and one of the country’s most affluent areas, the hotel will be strategically located by the beach in Plateau Du Serpent offering its visitors convenient proximity to the port of Djibouti. In addition, the property’s enviable seafront location will provide guests with unparalleled views, positioning Fairmont Djibouti as the “preeminent hotel” in the Djibouti market.
“Accor has always been a key player in the tourism industry across Africa,” says Mark Willis, CEO of Accor India, Middle East, Africa and Turkey, “and Djibouti is no exception. We are confident that this project will greatly benefit the hospitality landscape of Djibouti with the introduction of one of Accor’s flagship luxury brands, Fairmont, while supporting government efforts for its “Djibouti vision 2035”.
Accor is partnering with Carnegie Hill Hospitality, a company founded in 2018 which has positioned itself as a major player in the real estate sector in Djibouti, headed by Mrs Haibado Ismail, and showcases the strong ambition to be a leader in the tourism sector through “greenfield” developments and strategic partnerships in all segments of the hotel and real estate sectors.
When speaking about the new Fairmount project, Mrs Habaido Ismail states: “It’s not about building one more hotel. The partnership with Fairmont and Accor underlines our desire to create a unique place, emblematic of Djibouti. At the heart of our approach, there is a desire for authenticity. It is about offering a discovery, a destination in its own right that reflects our rich history, a symbol of our welcome, our culture, our traditions and our ambitions. It is also about doing our part in the development of the country, its economy, while offering a hotel complex at the highest level of luxury and service.”
In addition to the guestrooms and serviced apartments, the urban resort project will feature an all-day-dining restaurant, a specialty restaurant, a specialty bar, a lobby lounge, a pool bar & grill and a tea lounge. There will be 1,389 m² of meeting space featuring a large ballroom designed to host corporate meetings, weddings and social events as well as an exterior courtyard events area that can host up to 400 attendees. Furthermore, the project will include spa and fitness facilities, a Fairmont Gold Lounge, a salon, kids club, beach water sports center and all the amenities to become a destination in and of itself.
Once open, Fairmont Djibouti will welcome guests traveling for leisure and with family, while expecting a strong demand from corporate, governmental and military travelers. With the government vision for 2035, tourism activity is a priority with the market looking to attract 500,000 visitors by 2035, eager to visit and discover the exceptional natural heritage of the country, the richness of the seabed, the discovery of the desert, the nomadic life of the locals, the salt lakes and more.
The Accor group has been present in Africa for over 40 years and currently operates 155 properties (26,376 keys), with another 85 properties (16,765 keys) in the pipeline.
Accor is a world leading hospitality Group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique Lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Over 68 million members benefit from the company’s comprehensive loyalty program ALL – Accor Live Limitless – a daily Lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States.
First published at TravelCommunication.net