In Control with Mobile Booking Apps

Hong Kong (Hong Kong SAR) – September 24, 2018 (travelindex.com) – Whether or not consumers believe they have control over events in their lives determines their likelihood of reusing hotel booking apps, find Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors in a recently published study. This belief is known as “locus of…