PORTER PERKS ELEVATE NEW ECONOMY SERVICE
Free WiFi, fresh meals, and enhanced legroom are all part of the new economy class being rolled out by Porter Airlines, with the Toronto-based carrier promising
“An exceptional air travel experience that challenges what every North American airline offers” while addressing its belief that “airlines make many travellers feel undervalued, disrespected, and stressed about flying.”
Coinciding with its strategy to grow in markets throughout North America using new Embraer E195-E2 aircraft, as well as its existing De Havilland Dash 8-400 fleet, Porters says its customers will “enjoy a new level of generosity and thoughtful service that is non-existent in economy air travel today.”
“Other airlines have been focused on taking away perks and comforts for decades, but we believe that people should actually enjoy flying as economy passengers,” says Porter Airlines president and CEO Michael Deluce. “It is possible, as we know from having already redefined regional travel over 16 years ago. Now we’re ready to do it for a broader North American market in a way that no traditional or low-cost carrier is willing to…”
The airline says it conducted significant market research across Canada to fully understand what economy passengers want and has created an experience for them accordingly.
“Other airlines save their best service for a small number of passengers who can afford expensive premium fares or have special status, and the quality onboard is often still inferior,” says Kevin Jackson, executive VP and CCO, Porter Airlines. “The vast majority of people travel in economy and must tolerate an eroded experience with few, if any, amenities or services.
“Porter’s approach,” he continues, “disrupts this model by showing that it is possible to respect the needs of economy travellers and make them feel valued by providing a quality, generous experience at competitive prices. We will do this unlike any other North American airline – with style, care, and charm.”
New Porter features include:
Hospitality and comfort
Porter’s existing signature in-flight service, featuring complimentary beer and wine served in glassware, along with a selection of premium snacks, will continue and the introduction of the E195-E2 also brings all passengers free, fast WiFi, with full access to web surfing and streaming. On longer flights, the option of fresh meals made with real food and healthy ingredients is also available.
Porter’s current two-by-two cabin seating is also coming to longer-haul jet travel. This ensures that every passenger enjoys more personal space, thanks to no middle seats on every flight.
Porter’s new E195-E2 aircraft will have a 132-seat, all-economy configuration, offering a number of legroom options. This complements its current fleet of 78-seat Dash 8-400 aircraft that will now offer passengers two legroom options.
Porter is introducing a new, all-inclusive economy experience called PorterReserve. When passengers purchase a the fare, they receive all of the perks economy travellers may want for one price that is significantly lower than business class. Also included is dedicated airport check-in, early boarding, enhanced legroom, fresh meals on longer flights, Porter’s signature beer, wine and premium snacks, cocktails, two checked bags, and the ability to change flights without a fee.
PorterReserve will be available on every Porter flight. When flying on the E195-E2, this includes the first four rows of the cabin (16 seats) and offers 91 cm of seat pitch, which is similar to business class legroom on other narrowbody aircraft. On Porter’s Dash 8-400 fleet, PorterReserve will be in the first two rows (six seats) with 81 cm of seat pitch.
Porter’s traditional economy experience is now referred to as PorterClassic. This is the classic Porter service that includes free beer and wine in glassware, and a selection of premium snacks. On flights over 2.5 hours, passengers may also purchase the same high-quality individual fresh entrées and cocktails available in PorterReserve. There is also the option to select additional perks, such as extra legroom, extra baggage, and travel flexibility.
Passengers travelling with a PorterClassic fare will have 76 cm of seat pitch on every Porter aircraft. On the E195-E2, they may also purchase one of 20 PorterStretch seats, offering a minimum of 86 cm of seat pitch.
Porter will soon expand its fare options to support its broader product offering. Its four existing fare options will be aligned with PorterClassic and two new fares are being introduced with the PorterReserve experience. Fare details will be available at the same time as the first E195-E2 routes are announced.
Porter is the North American launch customer for Embraer’s E195-E2, providing the ability to operate throughout North America, including to the west coast, southern US, Mexico, and the Caribbean. The aircraft will initially be deployed from Toronto Pearson International Airport, with Halifax, Montreal, and Ottawa also seeing new service with the E195-E2 over time. The first of up to 100 new aircraft are scheduled to be delivered to Porter this year and initial routes will be announced in December.
Porter’s existing Dash 8-400 regional fleet will continue operating to more than 20 destinations, with a main base at Billy Bishop Toronto City Airport.
The E195-E2 is the most environmentally friendly single-aisle aircraft, at 65% quieter and up to 25% cleaner than previous-generation technology. It has the lowest fuel consumption per seat and per trip among 120- to 150-seat aircraft and is the quietest single-aisle jet flying today. Combined with its existing De Havilland Dash 8-400s, Porter will have one of the most environmentally sustainable aircraft fleets in the world.
Sustainability is at the heart of the new onboard catering menu design, with a priority on reducing and eventually eliminating single-use plastics onboard, providing biodegradable cups and cutlery, and eco-friendly packaging. Catering partners also feature high-quality Canadian brands that will be announced prior to the introduction of E195-E2 flights.
The complete catering menu is available on flights operating for 2.5 hours or longer. Shorter flights have a full offering of complimentary snacks and beverages.
First published at Travel Industry Today