Bangkok (Thailand) – April 26, 2018 (travelindex) – Best Western Hotels & Resorts has unveiled plans to launch its BW Premier Collection brand in Vietnam, with a new upscale beach resort in one of the country’s most exciting up-and-coming coastal destinations.
Saint Simeon Resort, BW Premier Collection is currently under construction in Vung Tau, the largest city in Ba Ria-Vung Tau province on Vietnam’s south-central coast, overlooking the East Sea. Exuding contemporary elegance with sharp lines and a sleek design, this resort will showcase the very best of modern Vietnamese hospitality.
Just 100 km or a two hour drive from Ho Chi Minh City, Vung Tau is extremely convenient for local residents wanting to escape the city, or international travelers seeking a unique Vietnamese vacation. It is also located just 60 km from the planned Long Thanh International Airport, which is set to become a major air gateway for Vietnam and the entire ASEAN region.
“Best Western continues to expand across Asia at a rapid pace – introducing new brands and welcoming new hotels tailored to meet the needs of today’s travelers,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “We’re excited to bring the BW Premier Collection brand to Vietnam, as its hotels are known for their local flare and upscale amenities – delivering a truly unique guest experience. We look forward to Saint Simeon Resort becoming a preferred hotel for travelers visiting the beautiful port city of Vung Tau.”
Upon welcoming guests in the first quarter of 2019, Saint Simeon Resort, BW Premier Collection will offer 135 rooms and suites, all equipped with upscale facilities and cutting-edge technology, including complimentary Wi-Fi.
Guests will have direct access to a stunning sandy beach and a wide selection of on-site facilities including a restaurant serving exquisite Vietnamese and international cuisine, a serene spa, sophisticated lounge, outdoor pool, and plenty of space to unwind and soak up the tropical ambience.
“Vietnam is an important market for Best Western and we are delighted to secure yet another fantastic property in such an exciting destination – Vung Tau,” commented Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia. “With its prime beachfront location and close proximity to Ho Chi Minh City, we fully expect this elegant resort to become extremely popular with local and international guests alike.”
“BW Premier Collection is becoming a real favorite among hotel owners and developers in Asia. As one of our three new ‘soft brands’, it offers all the benefits of partnering with a global hotel group, including our extensive support and loyalty networks, whilst also retaining the hotel’s own unique personality. I am confident that our guests will appreciate this new era of hospitality when it arrives in Vietnam in early 2019,” Olivier added.
Saint Simeon Resort becomes the company’s fourth BW Premier Collection property in Asia. This innovative upscale concept made its regional debut in 2017 with the launch of Hotel Nagasaki, BW Premier Collection in Japan. This was joined more recently by Amaranth Suvarnabhumi Airport, BW Premier Collection in Thailand. Construction is also now underway on the brand’s second Thai hotel, BluPhere Pattaya, BW Premier Collection, which is scheduled to open in 2019.
Best Western has identified Vietnam as one of its key areas of focus, due to its incredible natural beauty, increasing popularity as a destination, tourism-friendly government policies, and levels of rising domestic affluence. In addition to Saint Simeon Resort, BW Premier Collection, the company also has firm plans to launch an upscale resort on the idyllic southern island of Phu Quoc.
In 2017, Vietnam welcomed a record 12.92 million international visitors, up almost 30 percent compared to the previous year. This positive trend has continued in 2018; in the first three months of this year, Vietnam has already welcomed 4.21 million arrivals, which marks a 30.9 percent year-on-year increase and puts the country well on track for a new all-time high.
With its highly accessible location, choice of stunning sandy beaches, tropical climate, and several major new tourism projects being planned for the area, Vung Tau is expected to become one of the country’s top visitor destinations in the years to come.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260