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FIRST IN CLASS: Lufthansa reinvents inflight service

From walled-off first-class suites to a new sleeper row in economy, Lufthansa says it is making the largest investment its history in premium products on long-haul routes. Dubbed “Allegris,” the exclusively developed products will be introduced in all travel classes (Economy, Premium Economy, Business and First Class).

More than 100 new Lufthansa Group aircraft, such as Boeing 787-9s, Airbus A350s and Boeing 777-9s, will receive the new “Allegris” service. Additionally, aircraft already in service with Lufthansa, such as the Boeing 747-8, will be converted.

The simultaneous improvement of the travel experience in all classes, along with the Lufthansa Group-wide replacement of more than 30,000 seats, will see Lufthansa Group invest a total of €2.5 billion in product and service by 2025, including improvement for customers at every stage of the journey – from initial booking, throughout the airport, lounge and border experience, to customer requests even after the flight.

“We want to set new, unprecedented standards for our guests,” says Carsten Spohr, CEO of Deutsche Lufthansa AG. “(The investment) underpins our claim to continue to be the leading Western premium airline in the future.”

Among the features:

First Class

Lufthansa First Class will feature spacious suites that offer nearly ceiling-high walls that can be closed for privacy

The seat, which is almost one-metre wide, can be converted into a large, comfortable bed. All seats and beds are positioned in the direction of flight, without exception. In addition to many other storage options, there is a large, personal wardrobe in every suite. Passengers inhabiting this new First Class can even remain in their suite as they prepare for sleep and change into Lufthansa First Class pajamas.

Dining will “exceptional” in the new First Class cabin. If preferred, eating together is made possible for the guests at a large dining table, whereby one can sit across from their partner or fellow traveller, just as one does in a restaurant. Gourmet menus are presented, along with the airline’s unique caviar service. Entertainment is provided by screens that extend across the full width of the suite, with Bluetooth connectivity for wireless headphones.

Lufthansa will present details of the suite, as well as a further innovation in First Class, at the beginning of next year.

Business Class

Business classGuests in Lufthansa Business Class will be able to look forward to their own suite, which offers even more comfort and privacy due to higher walls and sliding doors that completely close. Here, travellers will have extended personal space, a monitor up to 27 inches in size and ample storage space, including a personal wardrobe.

The Lufthansa Business Class of the “Allegris” generation offers six more seating options designed to provide the highest level of comfort. Passengers have direct access to the aisle from all Business Class seats. The seat walls, which are at least 1.14 m. high, with generous space in the shoulder area, ensure greater privacy. All seats can be converted into a 2-m.-long bed. Passengers can enjoy the in-flight entertainment program on monitors measuring nearly 17 inches. Wireless charging, noise-cancelling headphones and the ability to connect one’s own devices, such as a PC, tablet, smartphone, or headphones, to the entertainment system, via Bluetooth, are also part of the new Allegris Business Class experience.

The company will also present further details and innovations on the new Lufthansa Business Class next spring.

Economy Class

With the “Allegris” product generation, Lufthansa will also give its guests significantly more choice in Economy Class. For example, in the future, travellers will have the option of booking seats in the first rows, which have a greater seat pitch and offer additional comfort.

Following the success of the “Sleeper’s Row,” which has offered Economy Class passengers greater relaxation on long-distance flights since August 2021, Lufthansa now plans to introduce a “Sleeper’s Row 2.0” on all new long-haul aircraft, as part of “Allegris.” In the “Sleeper’s Row 2.0”, one must simply fold up a leg rest and utilize the additional mattress on offer, for rest and relaxation on a reclining surface that is 40% larger compared to the original “Sleeper’s Row.” Also in the future, Economy Class passengers will also have the option of booking a vacant neighbour seat. This will give travellers more choice, even in the most economic travel class.

The new Lufthansa Group Premium Economy Class was already introduced at SWISS in Spring 2022. The comfortable seat is integrated into a hard shell and can be adjusted effortlessly, without affecting fellow passengers in the row behind. The seat offers generous space in the upper body and leg areas and is equipped with a fold-out leg rest. Passengers can watch movies or listen to music on their personal 15.6-inch monitor with high-quality, noise-cancelling headphones.

Lufthansa Allegris

Lufthansa is already offering the new business class on certain aircraft. The latest addition to the fleet, the Boeing 787-9, and four Airbus A350s delivered to Lufthansa in recent months, feature an improved business class from the manufacturers Thompson (A350) and Collins (787-9). All seats are located directly on the aisle, can be easily and quickly converted into a two-meter-long bed and offer more storage space. In addition, travelers have significantly more space in the shoulder area. A further four Boeing 787-9s with this Business Class will be delivered to Lufthansa in the coming weeks.

Modern aircraft

The Lufthansa Group is about to embark on the largest fleet modernization in its corporate history. By 2030, more than 180 new high-tech short- and long-haul aircraft are to be delivered to the Group’s airlines. On average, the Group will take delivery of a new aircraft every two weeks, whether Boeing 787s, Airbus 350s, Boeing 777-9s on long-haul routes or new Airbus A320neos for short-haul flights. This will enable the Lufthansa Group to significantly reduce the average CO2 emissions of its fleet. The ultra-modern “Dreamliner” long-haul aircraft, for example, consumes on average only about 2.5 liters of kerosene per passenger and 100 kilometers of flight. That is up to 30 percent less than its predecessor. Between 2022 and 2027, the Lufthansa Group will receive a total of 32 Boeing Dreamliners.

First published at Travel Industry Today

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